Did Blackboard Just Buy Elluminate and Wimba?

Jul 7, 2010 at 1:51 pm, Jared Stein

Here’s the letter Michael Chasen sent out today (emphases added):

Dear CLIENT,

Today, we’ve announced that Elluminate, Wimba, and Blackboard will join forces to bring together the leading technology products for synchronous learning and collaboration – and the minds that created them – in what we hope will be a major step forward to pursue new innovation.

We’ve heard directly from you, our clients, that these products are rapidly growing in importance as formal and informal collaboration – in a variety of settings within and beyond the delivery of online courses – becomes increasingly fundamental to the learning process. But you’ve also told us much more is needed to realize the full potential of these solutions for impacting education.

Our combination is a union of like-minded, education-focused organizations to invest in and pursue this greater potential. Working together to form a new and independent Blackboard Collaborate platform group, we believe we can accelerate innovation in technology for collaboration within and across educational institutions, as well as add great value to the interactions between these systems and asynchronous learning platforms. And we can do so at a rate faster, and to an end much more impactful for educators, than any of our organizations could have achieved alone. The new platform group will operate under the strategic guidance of Ray Henderson, who oversees Blackboard’s overall teaching and learning strategy, and will be led by Elluminate’s Maurice Heiblum, who will assume the role of President, Blackboard Collaborate.

As excited as we are about the longer term promise of working together in this way, we realize that as clients of Elluminate and Wimba you will naturally be concerned about the short-term impacts of this news. Our pledge to you is to make our first focus sustaining the positive experience that both of these communities currently enjoy. Further, we will also sustain the goal of improving collaboration broadly, rather than exclusively for those using Blackboard learning management products. In that regard, we will continue current Elluminate and Wimba integration work for open source products, and it is our strategy to sustain those bridges with other commercial LMS providers as well.

Once we’ve ensured that a smooth transition is underway, we’ll begin the work of shaping a combined vision for Collaborate by working in combination with members of both client communities. In the meantime, we’re actively seeking to learn about specific questions or concerns you may have and hear any early ideas for how we can improve your current experience with our products or better integrate them with whatever learning management technology your institution prefers.

Please feel free to channel your thoughts directly to our executive team at collaborateleadership@blackboard.com. We’ve also established an information resource with anticipated FAQs that we’ll update with your input. We’re very optimistic about the benefit that our collective investment in, and passion for, education collaboration can produce for clients. We’re looking forward to digging in together.

Yours Sincerely,

Michael L. Chasen                     Nashir Samanani
President & CEO                       CEO & Founder
Blackboard Inc.                        Elluminate Inc.  

Carol Vallone                             Ray Henderson
CEO & Chairman of the Board       President
Wimba Inc.                               Blackboard Learn

Blackboard’s cautiously crafted language suggests this is a “strategic partnership” rather than a merger or buy-out. There’s a little additional info to be found on the Blackboard web site, but not much.

UPDATE: The Wimba web site confirms that this is another planned Blackboard acquisition, “for a total of approximately $116 million in cash” (more Bb-polished details here).

Though Bb claims, “we will continue current Elluminate and Wimba integration work for open source products” one has to wonder how much the leading commercial LMS provider will do to support it’s greatest marketshare competitor, the open source Moodle. Note also the careful use of “current”, suggesting that after Elluminate and Wimba are combined into Bb Collaborate, this integration work may cease.

6 Responses to “Did Blackboard Just Buy Elluminate and Wimba?”

  1. Brian Whitmer Says:

    I’ll admit, I was surprised :-) . Makes sense, these are getting to be pretty integral parts of the LMS. This is totally an acquisition, though, not a partnership.

    I’m curious if Moodle users would consider using Blackboard Collaborate as a Moodle plugin, even if the functionality were offered…

  2. Stein Says:

    Moodle is one thing, since so many institutions rely on it and there’s already a plugin in place. I.e. the demand will likely force them to, at least at a crude level.

    It seems less likely that Bb’s going to be willing to develop such plugins for new competitors like Instructure! Maybe that doesn’t matter, but Wimba/Elluminate penetration probably covers a fair percentage of the market that is not already served by Bb, and this seems like an easy way to encourage adoption of Bb. In the letter Chasen writes “it is our strategy to sustain those bridges with other commercial LMS providers”–sustain those bridges, not continue to build bridges…

    Of course, this could also be how Bb, Wimba, and Elluminate all dig a six-foot-deep hole in the ground as some have suggested, but I’ll have to see it before I believe it.

  3. Tyler Clair Says:

    Given their track record with acquisitions I wonder which product will get mothballed in a year or two? I hope they at least keep the tandberg integration from Elluminate, that was sweet and I wished Wimba could do it without using extra hardware.

    I think we will see Moodle community shift towards using DimDim or BigBlueButton for collaboration but i have heard rumors that DimDim is limiting the community version even more. So as far as i know BBB is the only OSS collaboration tool, there may be others but these are the only”OSS” systems I have found.

  4. Blackboard Does It Again. « All The Young (edu)Punks Says:

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  5. Brian Whitmer Says:

    We looked at both DimDim and BigBlueButton for integrating into our LMS — the plan was to work with Wimba as soon as somebody asked us to, but that might be out the window now. At the time BBB still needed a ton of work. It looks like they’ve improved some, but their UI needs some attention and they still need a better answer for the Whiteboard feature. It still feels a bit too… technical, and it’s really easy to lose windows. Even the limited community version of DimDim is technically still better, although that will probably change in the next year or so.

    If a school still wanted to use Wimba with Instructure Canvas, then we’d probably be the ones to build the bridge anyway. If there’s a connector for Moodle then there’s bound to be a way to connect it to Canvas as well :-) .

  6. Stein Says:

    I saw on Twitter that D’Arcy Norman’s trying out an install of BigBlueButton–tempted to do the same myself, but based on @Brian’s description I may just wait.

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